Is all of your online marketing your own online asset or is the company your represent getting all the future value?
After the family left today after Sunday lunch, I was reflecting on a lot of things that have occurred over my 68 years. I focused in on the topic of assets for some reason. You see, for most of my 30 years of teaching, I taught very basic accounting classes to folks who had never experienced any previous thought of accounting. As I remembered teaching the basics of the accounting equation, assets = liabilities plus owner’s equity, I really found myself focusing on the asset part of the equation.
What is an Online Asset?
Of course, assets are what we own. Liabilities are what we owe. And then, owner’s equity is the value we have personally or in our business. So, in laymen’s terms, the less we owe, the more value we have. I then remembered that a lot of my students had been taught that one of their biggest assets in life would be the purchase of a home—that they should have a goal of home ownership. I wish now that I had taken the time to let them know how false that really is. In real life, even if you own your home, it still costs you money. You owe taxes each year and, in most cases, they continue to rise yearly. So, if you don’t pay your taxes, you don’t get to keep owning your home.
How Do I Know About Online Assets?
This same philosophy holds true with online business and marketing, which is now my passion. Back in the 80’s and 90’s, I spent significant time, energy and money in building a network marketing business. My wife and I worked hard and long enough to build the business to a respectable level and actually had more revenue and expenses for a while. However, most folks at that time would have said that we had built quite an asset for our future.
Unfortunately, we found out as we grew in each level of the business that we had not always been told the real truth about where the money was coming from. As a result, this caused us quite a bit of distress because we thought we had always been honest with the individuals that we had brought into the business. Then part of our leadership, decided to move on to greener pastures in other ventures. This, of course, caused us some disappointment and bewilderment. Then, the inevitable happened. We Quit.
Yes, our Asset for the future suddenly burst into tiny pieces. But, I am not looking for sympathy. I am looking for learning. I am hoping that you understand that if you are putting time and effort into building any type of business online, that you understand the importance of building yourself in the structure. Yes, you need to be the main focus of the brand. We had only been taught to focus on the main company, not ourselves.
What Now?
However, when you build yourself in the business landscape, you begin to create a lasting online asset that no one can rip away from you. I see this so often in today’s online business world. Don’t let that happen to you. Luckily, I was able to tie into a team that is building online assets for the future for all of its team members. Yes, it is work. Yes, it is a lot to learn. But, it is oh so worth it to build an online asset that you can call yours for now, tomorrow, and the future.
Thus, don’t make the same mistakes I did earlier in my career. Do due diligence and learn for yourself that building an online asset is a better option for you. I would love to have you join my team if it is right for you when it opens up to new members later this month, but even if you are not interested in new adventures, take the time to download the free PDF. It is a formula that you can use in any business to plan out a successful path for your future and your online asset. Also, take time to watch this video on my YouTube Channel. Y’all have a great day.