Should You Use Intent Based Branding As Frank Kern Teaches?
Yes! Intent based branding is a basic marketing strategy where you build yourself into a brand while also selling solutions to your clients. Its purpose is to build a bond and a relationship with a large audience while upscaling your sales process and attracting loyal customers.
Frank Kern would say it is the future of advertising as we know it. Incidentally, you can learn the how and why from Frank but that will cost you around $2800 per month. But, you can learn it and apply it from a system designed to work with any opportunity, business, program, or product.
How Do You Put This Into Action?
You start by identifying what your audience’s needs are, what results they are currently getting, and what results they desire. Remember to be specific to your niche or product line and give them immediate steps to take. Then, you are able to determine the exact type of value content that is going to provide the most value to your ideal prospect. I repeat, you can only do this effectively if you know your audience and their needs.
You can now start to provide this value to your audience for free with no expectation of anything in return through social media posts, blogs, and YouTube videos. Therefore, this builds the foundation for the relationship to blossom later. Yes, make your intention to help, for no other reason than you want to help. If you do so by providing value, others will choose on their own to pay you for that. As a result, people like paying for value. Sounds simple, but is often overlooked
Now, Build A Bond
Thus in our system, we teach how to create value based videos to run in ad form on social media, but that are not a sales ad per say. This intent based branding helps create a warm market that you then will eventually present your sales offer to in a separate re-targeted add, without breaking the bond you’ve established.
Therefore, you need to develop a two-fold relationship with your audience. There’s a bond on the surface level and then a deeper more important emotional bond. When you’re creating your content, you should be mindful of the surface bond. Try to make your content appealing and of good quality, which get’s easier over time. Initial impressions do matter. Just be your true self to create the deeper emotional bond.
Learn to build this emotional impact on your clients through video. This allows you to personally connect and allow you to tell your story in a way they can relate to you better. In other words, stick to your core message by telling your personal experiences–the good and the bad.
Intent Based Branding Action Plan
So let’s break down this type of branding in a way that is actionable for us all. The overall process is this: We take a prospect/potential customer from a place of where they are not getting the results they want, to a place where they are, with our help, by giving them immediate steps to take by applying intent based branding. We then create content that helps take them from a place of not getting the results they want, to getting those results, with our help. This content, that provides value and actually helps them, for free, establishes a relationship and a bond. All the while proving that we can offer solutions to their problems and help them get the results that they want.
Thus, after providing the free value and building a relationship, we can then present them with an offer that will provide solutions to their problems. Therefore, intent based branding is a win-win situation for both seller and client.